Explain product line pricing
What will be an ideal response?
With product line pricing, management must decide on the price steps to set between the various products in a line. The price steps should take into account cost differences between the products in a line, customer evaluations of different product features, and competitors' prices. The seller's task is to establish perceived quality differences that support the price differences between various price points.
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The Claxton Company manufactures children's toys and also has a division that makes automobile parts. Due to a change in its strategic focus, the company sold the automobile parts division. The division qualifies as a component of the entity according to SFAS No. 144. How should Claxton report the sale in its 2013 income statement?
A. As an extraordinary item. B. As a discontinued operation, reported below income from continuing operations. C. Report the income or loss from operations of the division in discontinued operations below continuing operations and the gain or loss from disposal in continuing operations. D. None of these.
A _______ is the set of tools and processes a firm uses to identify, attract, and retain customers and to leverage its relationships with customers
a. customer relationship management (CRM) system b. customer database c. market database d. prospecting plan