A _______ is the set of tools and processes a firm uses to identify, attract, and retain customers and to leverage its relationships with customers
a. customer relationship management (CRM) system
b. customer database
c. market database
d. prospecting plan
a Moderate ; p. 338; Use of IT)
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Irene is a representative of Baroque Minerals, Inc., a publicly traded mining company. Irene states publicly that Baroque has discovered a significant deposit of a rare mineral in China, which promises to substantially increase the long-term revenue of the company. Unbeknownst to Irene, an unexpected earthquake that same day destroys the mine in China and blocks access to the rare mineral for years to come. The company's stock drops as a result. Baroque Minerals will likely be:
a. liable under SEC Rule 10b-5. b. not liable under SEC Rule 10b-5, because Irene did not make a material misrepresentation. c. not liable under SEC Rule 10b-5, because Irene did not have a wrongful state of mind. d. not liable under SEC Rule 10b-5, because Irene because of the natural exigency defense to such claims.
Social responsibility, ethical behavior, and interdependence are important concerns to be built into ________
A) economic control B) management control C) corporate sustainability D) moral idealism