In the days before cable television and the Internet, the primary media venue for celebrity coverage was celebrity __________

Increasingly, traditional media primarily appeal to older or more highly educated audiences

Indicate whether this statement is true or false.

Individuals have a tendency to behave in the same ways repeatedly because it is efficient and others see them as more favorable if they are not "flip–floppers" who cannot be counted on

However, this tendency of __________ is an automatic behavior that can be manipulated using social influence techniques. a. reciprocation b. social proof c. consistency d. liking