The best method for establishing an overall promotional budget is the _____ method
a. all-you-can-afford
b. incremental
c. objective-and-task
d. percentage-of-sales
c
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Kaplan Corp. is evaluating the purchase of a small firm, Pahl Inc., which manufactures ornamental gadgets, products involving advanced technology. These products are expected to revolutionize the home construction industry. Pahl has only a minor share of this growing market, but the market is expected to grow rapidly. In which of the following categories of business in the BCG matrix would this firm be placed?
A. cash cows B. stars C. spinoffs D. question marks E. dogs
A company is considering a project with a cash break-even point of 22,600 units. The selling price is $28 a unit, the variable cost per unit is $13, and depreciation is $14,000. What is the projected amount of fixed costs?
A. $325,000 B. $339,000 C. $342,000 D. $348,000 E. $353,000