Kaplan Corp. is evaluating the purchase of a small firm, Pahl Inc., which manufactures ornamental gadgets, products involving advanced technology. These products are expected to revolutionize the home construction industry. Pahl has only a minor share of this growing market, but the market is expected to grow rapidly. In which of the following categories of business in the BCG matrix would this firm be placed?
A. cash cows
B. stars
C. spinoffs
D. question marks
E. dogs
Ans: D. question marks
Business
You might also like to view...
Project management is an example of a non-traditional ERP module now being offered by some vendors
Indicate whether the statement is true or false
Business
When John draws on well-developed procedures in his job of grocery store inventory clerk to determine which products to stock first, he is making which type of decision?
A) Tactical decision B) Programmed decision C) Operational decision D) Non-programmed decision
Business