Compare the strengths and weaknesses of the different types of broadcast media

What will be an ideal response?

Broadcast media, both radio and television, send messages to large numbers of people extremely quickly, at a fraction of the CPM of other media. The dominance of network television is declining, but it still commands the majority of broadcast spending. Network television has the greatest ability to reach large numbers of consumers; it offers the highest reach of all media types. Spending on advertisements on cable television is growing, and cable television provides somewhat more targeted audiences than network television does. Another main strength of television is its ability to deliver sight, sound, and motion in a dramatic manner. Television advertising is generally expensive to produce, and the cost of purchasing air time is substantial. In contrast, radio is a very low-cost medium and involves lower production costs. However, radio lacks a visual element, so advertisements must be creative to make more than a fleeting impression on listeners. While network television is ideal for reaching mass audiences, radio provides much more targeted audiences based on both geography and interests.