________ are designed to build customer goodwill and to supplement other sales channels, rather than to sell the company's products directly.
A) Marketing Web sites
B) Corporate Web sites
C) Small business Web sites
D) Non-profit corporation web sites
E) Rich media display ads
B) Corporate Web sites
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In your neighborhood there is a small men's store that has a limited selection of clothing, but the selection that is carried is of very high quality and price
Services include free alterations and tailoring, personalized record keeping, and free dry cleaning. The inside of the store has deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels "special and rich." In terms of differentiation, what is this retailer trying to communicate by its decorations and service level? A) differentiation based on services mix and atmosphere B) differentiation based on prepurchase services C) differentiation based on postpurchase services and atmosphere D) differentiation based on ancillary services and atmosphere E) differentiation based on prepurchase and postpurchase services
________ refers to simple exaggerations in advertisements that are not meant to be believed and that are permitted by law
A) Puffery B) Boosterism C) Astroturfing D) Doublethink E) Subliminal advertising