In your neighborhood there is a small men's store that has a limited selection of clothing, but the selection that is carried is of very high quality and price
Services include free alterations and tailoring, personalized record keeping, and free dry cleaning. The inside of the store has deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels "special and rich." In terms of differentiation, what is this retailer trying to communicate by its decorations and service level?
A) differentiation based on services mix and atmosphere
B) differentiation based on prepurchase services
C) differentiation based on postpurchase services and atmosphere
D) differentiation based on ancillary services and atmosphere
E) differentiation based on prepurchase and postpurchase services
A
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Bob Chum is the sales manager at Folding Squid Technologies. At lunch with the company CEO, he proudly announced that he had negotiated a(n) ________ with a client that defined a long-term commitment to buy components from Folding Squid.
A) purchase order B) blanket purchase order C) evaluated receipt settlement D) voucher
There is an agreement not to compete in Mary's employment contract that prohibits her from operating her own business, or working for a competing business, anywhere. The prohibition is to last for 15 years. What is the most likely result if Mary defends against this agreement in court?
a. The agreement will be enforced because of freedom of contract. b. The agreement will be enforced because Mary is bound by the duty of loyalty. c. The agreement will not be enforced because it violates the Fourteenth Amendment. d. The agreement will not be enforced because it violates state public policy.