As a general rule, we can close more sales by:
A) increasing the amount of time we spend telling customers about product features
B) increasing the number of facts and figures we use in the presentation
C) decreasing the time allocated to active listening
D) decreasing the amount of detail in the sales presentation
E) using confirmation questions to determine if we are on the right track
E
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When a company uses intermodal or multimodal transportation, it is:
A) using multiple channels. B) using land and water shipping. C) shipping via more than one railroad line. D) using the services of both UPS and FedEx. E) using different size containers for shipment.
Sanguine Services is a small company that uses a marketing strategy in which its limited resources are employed to target a large share of two small market segments. Sanguine most likely uses which of the following marketing strategies?
A) individual marketing B) one-to-one marketing C) mass marketing D) concentrated marketing E) trigger-based marketing