Sanguine Services is a small company that uses a marketing strategy in which its limited resources are employed to target a large share of two small market segments. Sanguine most likely uses which of the following marketing strategies?
A) individual marketing
B) one-to-one marketing
C) mass marketing
D) concentrated marketing
E) trigger-based marketing
D
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The Publicity Bureau opened for business in 1900 "to do a general press agent business for as many clients as possible for as good pay as the traffic would bear." What organization was the Publicity Bureau's first client?
A. Westinghouse D. Harvard University B. Illinois Central Railroad E. Standard Oil C. Burlington Railroad
Integrated enterprise system are capable of doing all of the following EXCEPT
A) Integrate with vendor systems to share data with vendors B) Integrate enterprise modules to share data among the modules C) Integrate with competitor systems to gain a competitive advantage D) Integrate with customer systems to share data with customers