In a speech on hand-tossed pizza, a speaker presents a list of very detailed steps to making a pizza by hand, and follows with precise examples. If a listener gives the feedback “The clarity of the steps made them easy to follow and I feel confident that I can duplicate the steps at home,” he/she is commenting on the __________________.

a. content
c. speaker credibility
b. delivery
d. structure

d. structure

Communication & Mass Media

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An information technology company launched a massive advertising campaign about its new software application that helps people with their taxes. The company started airing the advertisements a month before the April 15 income taxsubmission deadline

What factor of persuasion did the company employ? a. Timing and context b. Examples and testimonials c. Gratification and framing d. Diffusion and adoption

Communication & Mass Media

Our beliefs, attitudes and actions change as we grow and have experiences

Indicate whether the statement is true or false

Communication & Mass Media