Direct marketing is an element of the promotion mix

Generational marketing involves grouping consumers by age and ________ factors

A) behavioral B) socioeconomic C) lifestyle D) values E) psychographic

A static method of forecasting

A) assumes that the estimates of level, trend, and seasonality within the systematic component do not vary as new demand is observed. B) assumes that the estimates of level, trend, and seasonality within the systematic component vary as new demand is observed. C) the estimates of level, trend, and seasonality are updated after each demand observation. D) All of the above are true.