Generational marketing involves grouping consumers by age and ________ factors

Which of the following is not true regarding employer disability insurance?

A) Disability benefits are provided for very long periods, usually up to 30 years. B) About half of all large and medium-sized firms offer an optional disability plan through an insurance company. C) The premiums charged through group plans are normally low. D) A typical disability policy covers about 60% of the employee's salary.

The marketing staff is MOST often the first contact point for many customers

Indicate whether the statement is true or false