Audi models featured prominently in the 2010 blockbuster Iron Man 2, including main character Tony Stark's personal R8 Spyder. Which of the following is the most rational explanation for Audi's decision to associate itself with the movie?
A) to express commitment to the community or on social issues
B) to identify with a particular target market or lifestyle
C) to create experiences and evoke feelings
D) to become part of a personally relevant moment in consumers' lives
E) to entertain key clients or reward key employees
C
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Which of the following statements is TRUE?
A) An employee manual will always be part of an oral employment agreement. B) A written employment agreement must be for a set term. C) An employment agreement can be written or oral. D) Oral employment contracts cannot be automatically renewed. E) Both B and D
How can a routine, positive message be used as a resale message when writing to a customer?
A) By acknowledging the order B) By writing a short and specific message C) By minimizing negative information D) By using an indirect approach E) By reinforcing the wisdom of a purchase selection