The lower the bank capital, the higher the ________
Fill in the blank(s) with the appropriate word(s).
Answer: return
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The technique used to sift through data collected by point-of-purchase scanning equipment is called__________
Fill in the blanks with correct word.
When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing
He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg? A) formulated marketing B) entrepreneurial marketing C) ambush marketing D) undercover marketing E) intrepreneurial marketing