_______________ refers to the standards by which behaviors are evaluated as to their morality and their rightness or wrongness

Fill in the blank with correct word

ethics

Communication & Mass Media

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Word-of-mouth testimonials, friends talking to friends, is known as

A) traditional advertising. B) media advertising. C) brand watch. D) buzz advertising.

Communication & Mass Media

Samplings of opinion on selected issues are known as _________________

Fill in the blank(s) with correct word

Communication & Mass Media