Word-of-mouth testimonials, friends talking to friends, is known as

A) traditional advertising.
B) media advertising.
C) brand watch.
D) buzz advertising.

Answer: D

Communication & Mass Media

You might also like to view...

According to the text, intrapersonal communication is communication with one's self, including self-talk, imaging and visualization

Indicate whether the statement is true or false

Communication & Mass Media

At which stage of relationship dissolution do people increase physical distance?

A) differentiating B) circumscribing C) avoiding D) terminating

Communication & Mass Media