A supervisor of a retail outlet is facing an ethical dilemma. She uses the formal process of ethical decision making to resolve the issue. Which of the following steps will she begin with?
A. defining the complete moral problem
B. determining the legal requirements
C. understanding all the moral standards
D. proposing a convincing moral solution
E. evaluating the success of the solution
Ans: C. understanding all the moral standards
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A salesperson placed an ad for the sale of time shares in vacation lots. The ad offered the chance to win a prize if a prospect visits the lots, but it neglected to mention that a prospect must also attend a sales pitch to be eligible for the prize. Is this practice a violation of the law?
a. Yes. the ad would have been allowed if a full disclosure of terms had been made to the public b. Yes. A prize may not be offered for inspecting a lot c. No. The ad is allowed provided that prospects are not charged for the sales presentation d. No. The ad is allowed provided that a copy of the ad is sent to the Real Estate Commissioner
Helen has determined that along the share-development path, her business should perform at a 80% level of product awareness, 50% in product preference, 80% in intentions to purchase, 90% in product availability, and 70% in rate of purchase
Helen's actual market share is equal to 9%. What is the approximate share development index (SDI) for Helen's business? A) 20 B) 37 C) 45 D) 50 E) 74