Evidence of the coverage of a firm or its products by the media is known as a ________

A niche specialist that specializes in one type of customer, like a value-added reseller that customizes computer hardware and software for a specific customer segment and earns a price premium in the process, is a(n) ________ specialist

A) geographic B) quality-price C) product-feature D) end-user E) channel

Which of the following steps in ethical decision making is most likely to help businesspeople know if their decision process is working and if changes should be made to ensure greater compliance with a code of ethics?

A. Judging the ethics of the proposed decision B. Auditing past decisions C. Establishing a moral intent D. Involving in moral imagination E. Identifying the concerned stakeholders