Six Sigma refers to a statistically based philosophy that aims to:

Answer the following statement(s) true (T) or false (F)

1. The development of promotion mix strategies involves decisions about which combination of elements in the promotion mix is likely to best communicate the offering to the marketplace. 2. Integrated marketing communication (IMC) is the strategic approach to communicating the brand and company messages to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience. 3. The effectiveness and efficiency of promotional strategies are often tracked on the basis of price fluctuations. 4. A promotional campaign attributes promotional expenditures to a particular creative execution aimed at a particular product for the length of the product life cycle. 5. An integrated decision is effectively a separate assessment of whether to invest in promoting the offer through one or more of the elements of the promotion mix.

Which of the following statements is FALSE?

A) A creditor starts a voluntary bankruptcy B) A creditor starts an involuntary bankruptcy C) In a voluntary bankruptcy it must be impossible for the debtor to pay the debts owing. D) The creditors' rejection of a commercial proposal results in a bankruptcy. E) The trustee in bankruptcy is an accountant who is licensed as a specialist by the Superintendent of Bankruptcy