Many international businesses try to counter negative source effects by deemphasizing their foreign origins
Indicate whether the statement is true or false.
TRUE
Source effects can be damaging for an international business when potential consumers in a target country have a bias against foreign firms. Many international businesses try to counter negative source effects by deemphasizing their foreign origins.
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Which of the following BEST describes an advertising campaign?
a. It extends for a defined period of time. b. It rarely has a specific budget. c. It starts with determining which media will be used. d. It may contain a wide variety of themes and slogans.
Marginal cost-benefit analysis states that financial decisions should be made and actions should be taken only when the added benefits exceed the added costs
Indicate whether the statement is true or false