The United States and Norway are examples of ________ economies

A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes as a place for love, memories, and laughter. This is a classic example of:

A) emotional appeal. B) rational appeal. C) selling proposition. D) advertising appeal. E) creative appeal.

Companies strive to maximize their current profits if they are plagued with overcapacity, intense competition, or changing consumer wants

Indicate whether the statement is true or false