Ending inventory is calculated by multiplying the number of units on hand by the unit cost

_____________ products are relatively inexpensive and merit little shopping effort

Fill in the blank(s) with the appropriate word(s).

Harland & Wolff in Belfast, North Ireland, makes ocean-going vessels. Last year its primary customer was the U.S. government. You would expect Harland & Wolff to rely on which of the following to promote its vessels?

a. product innovations and direct marketing b. personal selling c. publicity d. advertising and sales promotion