A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor?

In working with ROPMs (real option pricing models) and options valuation, a call option is a(n)

A) obligation to purchase an asset at a later date at a fixed price. B) obligation to either purchase or sell an asset at a later date at a strike price. C) right to purchase an asset at a later date at a strike price. D) right to purchase or sell an asset at a later date at a fixed price. E) an obligation to sell an asset at a later date at a fixed price.

Which of the following statements about social media's impact on business is NOT true?

A) Social media helps people start and fund new businesses. B) It is critical for companies to keep watch on the messages and information being spread about their products in cyberspace. C) Companies that are well situated with a strong social media presence can use that to head off potential technical problems that might turn into public disaster. D) It is important to use social media for marketing, but it cannot be used as an avenue for more specific business decision making. E) Many businesses have created a position identified as social media manager or social media marketing specialist.