Which of the following statements about social media's impact on business is NOT true?

A) Social media helps people start and fund new businesses.
B) It is critical for companies to keep watch on the messages and information being spread about their products in cyberspace.
C) Companies that are well situated with a strong social media presence can use that to head
off potential technical problems that might turn into public disaster.
D) It is important to use social media for marketing, but it cannot be used as an avenue for more specific business decision making.
E) Many businesses have created a position identified as social media manager or social media marketing specialist.

D
Explanation: D) Social media can provide information that is directly useful to a business. For example, using crowdsourcing to control inventory and make purchasing decisions is happening more and more.