A bus manufacturing company went into crisis mode after two of itslocal buses collided with each other, killing more than 70passengers
The company's spokesperson and PR department handled the crisis communications with the help and support of a media person. What should the company's PR department provide the media publication that helped them handle the crisis successfully?
a. Send a personal note thanking the reporters and an appreciation letter to the editor
b. Send a $200 Visa gift card to the reporters and the editor
c. Send personalized items to each reporter and the editor
d. Send expensive gifts to each reporter and the editor
A
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__________ credibility is the image listeners develop of a speaker by the end of a speech and for a period of time after it
Fill in the blanks with correct word
The __________ theory suggests that people will evaluate the cost, benefit, or value related to making a change in a particular attitude, value, belief, or behavior to decide if it is worth it or not.
a. cognitive dissonance b. expectancy-outcome values c. elaboration likelihood d. audience response