Interest-rate swaps involve the exchange of a set of payments in one currency for a set of payments in another

According to marketing consultant Pat LaPointe, the ________ metrics measurement pathway of the marketing dashboard reflects how prospects become consumers

A) customer B) unit C) cash-flow D) brand E) productivity

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

A) consumer-rating organizations B) mass media C) acquaintances D) Web sites E) personal handling and examination