Payola is when a radio station pays a record label to obtain music to broadcast

Indicate whether the statement is true or false.

Answer: False

Communication & Mass Media

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The audience's educational level is a factor related to

A) demographics. B) culture. C) perception. D) psychology. E) reference groups.

Communication & Mass Media

What does “barriers to entry” mean?

a) The inability of controversial producers to gain access to the airwaves b) The high costs of establishing or acquiring media firms c) The difficulty of gaining access to production facilities because of increased security d) A way of describing the impact of ideology on the audience

Communication & Mass Media