Which arm of the National Advertising Review Council is made up of people from the field of advertising who evaluate complaints submitted by consumers, consumer groups, industrial organizations, and advertising firms?

Which of the following is a characteristic of an inside sales force?

A) It travels to make sales calls on customers in the field. B) It receives administrative backup from outside sales forces. C) It cannot sell or service accounts directly. D) It eliminates the need to have an outside sales force. E) It conducts business from an office via telephone.

What is the key lesson in Chapter 12's opening scenario on President Barack Obama?

A) Government officials should limit their use of social media. B) The president's cabinet cannot always be relied upon to carry his messages to the public. C) Public figures can do an end run around traditional media and "go direct" to the public. D) Social media can be an important tool in affecting legislation on Capitol Hill.