Compare and contrast the following terms: pure selling approach, product improvement approach, and market fulfillment approach
What will be an ideal response?
All three of these terms can be applied to the practice of marketing people. The pure selling approach is used when an agent seeks a "buyer" for the person as he or she is. The product improvement approach is used when some of the marketed person's characteristics are changed to meet the needs of a buyer. The market fulfillment approach is the opposite of the pure selling approach. An agent identifies an unmet need in the market and then identifies a person to fulfill the need.
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In an assignment of a mortgage by a lender, the mortgage would pay the:
A. Mortgagee. B. Assignee. C. Assignor. D. Optionee.
________ is a type of process gain that occurs when group members acting together are able to produce more or better output than would have been possible if they were acting alone
A) Synergy B) Symbiosis C) Synchronicity D) Serendipity