Items above the line in the waves of innovation model all require a management focus on operation control

Happy Pets, a company manufacturing pet foods and accessories, created a membership club for its regular customers called "I Love My Pet"

This group consists of animal lovers selected by the company to complete product-related polls, chat with product developers, and provide feedback about specific products. Which of the following best describes "I Love My Pet"? A) primary group B) immersion group C) mob D) dyad E) triad

The development of a personal selling philosophy most likely involves:

A) a full acceptance of the limits of the marketing concept B) a full appreciation of the tenets of the free enterprise system C) a desire to sell internationally D) assuming the role of a problem-solver in helping customers make complex buying decisions E) assuming the role of a competitor for customers' business