Alex studies the projected financial returns from his customers including the money, resources, time and information involved in managing each account. Based on this analysis he may decide to
A. Formalize customer loyalty
B. Fire some customers
C. Utilize a push and pull financial information strategy
D. Develop strategic, sustainable functional trusts
E. None of the above
Ans: B. Fire some customers
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Which of the following statements is false about cross-tabulation?
a. It is the primary form of data analysis in some marketing research projects. b. It is used to determine if differences exist among sub-groups of the total sample. c. Generally speaking, demographic variables are used as rows and other research variables are used as columns in a cross-tab. d. It reports both absolute frequencies as well as percentages. e. The selection of variables for a cross-tab should be driven by the objectives of the research study.
Which of the following statements is TRUE of the federal government?
a. The federal government is divided into three main branches: the legislative, the judicial, and the operational. b. The Supreme Court is the legislative branch of the federal government that passes the laws. c. Congress is the judicial branch of the federal government that interprets the laws. d. Federal executive departments handle the day-to-day administration of federal laws.