Which of the following statements is false about cross-tabulation?
a. It is the primary form of data analysis in some marketing research projects.
b. It is used to determine if differences exist among sub-groups of the total sample.
c. Generally speaking, demographic variables are used as rows and other research variables are used as columns in a cross-tab.
d. It reports both absolute frequencies as well as percentages.
e. The selection of variables for a cross-tab should be driven by the objectives of the research study.
Answer: c. Generally speaking, demographic variables are used as rows and other research variables are used as columns in a cross-tab.
You might also like to view...
Anthony notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its website?
a. Decreasing expenses b. Increasing revenue streams c. Decreasing revenue streams d. Selling additional services such as fraud insurance e. Reallocating its revenue stream
In a consignment, the dealer-consignee is often referred to as a(n): A) remainder
B) factor. C) quotient. D) exponent.