What is an influence diagram?
A) a diagram showing the influence of decision makers
B) a graphical representation of a model
C) a map of the environment around decision makers
D) a map of the environment around a model
B
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A Westinghouse sales manager agreed to pay for and cook lunch for all 16 of his direct reports if they met their sales quotas. They subsequently outdid their goals in 18 out of 19 months. Corporate higher-ups volunteered to foot the bill for the luncheons, but the manager refused. Why?
a. the incentive worked because employees got a kick out of knowing the manager spent his own money b. he didn't think the company could afford it c. he didn't want to betray his staff by getting other people involved in their plan d. all of these
A regional state university is experiencing declining enrollments. The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not
know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university. If the students analyze census data to determine demographic trends in the primary market area for the university, they are using _____ data. a. primary b. secondary c. proprietary d. single-source e. representational