A regional state university is experiencing declining enrollments. The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not
know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university. If the students analyze census data to determine demographic trends in the primary market area for the university, they are using _____ data.
a. primary
b. secondary
c. proprietary
d. single-source
e. representational
B
Secondary data are data previously collected for any purpose other than the one at hand.
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Which of the following statements is true about the trends in world economy?
A) Global economic activity will shift from the East to the West. B) The demand for natural resources will continue to grow. C) Shifts in consumer segments will not affect the consumer marketplace. D) An aging worldwide population will demand decreasing levels of productivity.
Which of the following type of laws hold a firm and its officers responsible when a product causes injury, death, or damage?
A. Product equity B. Product failure C. Product liability D. Product parity E. Product testing