Attacking government bureaucracy is a common theme in political campaigns in Texas because __________
a. the message fits well with the state's dominant conservatism
b. government in Texas is more corrupt than anywhere else in the country
c. so few Texans benefit from any government services
d. public financing of campaigns supports such messages
Answer: a
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The key to attracting new members to a group through direct mail solicitation is
a. to concentrate on a carefully targeted audience. b. to undertake a massive mailing to every conceivable membership prospect. c. to show potential members that both members and nonmembers will benefit if the group is successful. d. not to play on the reader's emotions. e. to provide a specific example of a personal benefit that will result from joining the group.
Had the Cold War gone hot, it very well may have involved the use of ______.
a. traditional weapons b. nuclear weapons c. global terrorism d. nonconventional weapons