The key to attracting new members to a group through direct mail solicitation is
a. to concentrate on a carefully targeted audience.
b. to undertake a massive mailing to every conceivable membership prospect.
c. to show potential members that both members and nonmembers will benefit if the group is successful.
d. not to play on the reader's emotions.
e. to provide a specific example of a personal benefit that will result from joining the group.
Answer: a. to concentrate on a carefully targeted audience.
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Identify a true statement about the USA Patriot Act of 2001.
A. It allows an American citizen to request copies of information about him or her contained in government files. B. It prevents states from disclosing or selling a person's personal information without the person's consent. C. It allows the government to access personal information on American citizens to an extent never before allowed. D. It seeks to control the National Security Agency's collection of metadata on domestic phone calls. E. It supports the protection, enhancement, and wise use of a person's personal information.
The belief that there is a reality apart from our own perception of it, that it can be understood through observation, and that it follows general laws is known as ______.
A. positivism B. objectivism C. interpretivist D. postpositivism