What is the goal of training salespeople?
What will be an ideal response?
Training programs have several goals. First, salespeople need to know about customers and how to build relationships with them. Therefore, the training program must teach them about different types of customers and their needs, buying motives, and buying habits. It must also teach them how to sell effectively and train them in the basics of the selling process. Salespeople also need to know and identify with the company, its products, and its competitors. Therefore, an effective training program teaches them about the company's objectives, organization, products, and the strategies of major competitors.
You might also like to view...
An opinion leader is the person in informal, product-related communications who offers advice or information about a specific product or product category, such as which of several brands is best or how a particular product may be used
According to the text, how do marketers try to reach opinion leaders?
Illustrate the differences between a straight rebuy, modified rebuy, and a new-task purchase
What will be an ideal response?