An opinion leader is the person in informal, product-related communications who offers advice or information about a specific product or product category, such as which of several brands is best or how a particular product may be used
According to the text, how do marketers try to reach opinion leaders?
Marketers try to reach opinion leaders by identifying demographic and psychographic characteristics associated with opinion leadership, identifying the media read by opinion leaders, and directing messages at opinion leaders.
Business
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Understanding an organization's cost base is essential in determining the required _____ strategy which will be utilized in the marketing of a product and its corresponding impact on profit.
A. product B. promotion C. distribution D. communications E. pricing
Business
Which is NOT a characteristic of fee simple ownership?
A. Nonfreehold interest B. No time limit C. Freely transferable by owner D. Inheritable
Business