Discuss three disadvantages of standardizing the marketing mix worldwide
What will be an ideal response?
Standardizing the marketing mix (1 ) ignores differences in consumer needs, wants, and usage patterns for products; (2 ) ignores differences in consumer response to marketing-mix elements; (3 ) ignores differences in brand and product development and the competitive environment; (4 ) ignores differences in the legal environment; (5 ) ignores differences in marketing institutions; and (6 ) ignores differences in administrative procedures. Students should identify any three of these.
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One of the foundational research projects in public relations was the study of Excellence in Public Relations and Communication Management, conducted in the 1980s. This project was supported by a grant from which organization?
A. Plank Center for Leadership in Public Relations B. IABC Research Foundation C. The Arthur W.
The certificate of interest acts the same as a(n) ________ issued by a corporation
A) promissory note B) stock certificate C) deposit note D) initial public offer