Vancouver, Canada's Fortuna Silver Mines has focused on its two fully owned, fully integrated silver mines in Peru and Mexico to spur organic growth while looking for a third mine to drive further growth because the existing mines are not expandable

A contingency plan is implemented if the

a. strategic plan is too modest. b. control processes do not work. c. original plan cannot be implemented. d. action plan succeeds.

________ are a structured way to disseminate the insights gleaned from the two complementary approaches to measuring marketing productivity within the organization

A) Marketing metrics B) Marketing decision support systems C) Marketing dashboards D) Marketing segments E) Marketing mix models