________ are a structured way to disseminate the insights gleaned from the two complementary approaches to measuring marketing productivity within the organization

Which of the following is essentially no branding at all?

A) national branding B) ingredient branding C) generic branding D) sub-branding E) store branding

The ________ concept is specifically focused on the future welfare of consumers

A) strategic planning B) direct marketing C) societal marketing D) consumer business E) telemarketing