Research can
a. clarify the perceptions, needs and wants of the customer
b. anticipate changes in the perceptions, needs and wants of the customer
c. indicate how and why people behave
d. what audiences are potential targets for the organization
e. all of the above
E
Business
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a. the PricewaterhouseCoopers index b. the McKinsey service quality index c. the American Customer Satisfaction Index d. SERVQUAL
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________ refer to cases arising under the U.S. Constitution, treaties, and federal statutes and regulations
A) Federal question cases B) Diversity of citizenship cases C) Federal crimes cases D) Copyrights and trademarks cases
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