The most well-known measurement tool of service quality is _____

a. the PricewaterhouseCoopers index
b. the McKinsey service quality index
c. the American Customer Satisfaction Index
d. SERVQUAL

d

Business

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For years, ads for Volvo automobiles stressed safety features and protection in the event of a crash. Thus, Volvo automobiles developed a reputation based on which positioning strategy?

A) use/user B) attribute/benefit C) competition D) high touch E) quality/price

Business

A firm has the following accounts and financial data for 2014:

The firm's earnings per share for 2014 is ________. A) $0.5335 B) $0.5125 C) $0.3204 D) $0.3024

Business