For years, ads for Volvo automobiles stressed safety features and protection in the event of a crash. Thus, Volvo automobiles developed a reputation based on which positioning strategy?
A) use/user
B) attribute/benefit
C) competition
D) high touch
E) quality/price
B
Business
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Give the three basic factors that determine the cost of your homeowner's insurance. List the possible ways of saving money on premiums
What will be an ideal response?
Business
Multinational corporations are companies that ________
A) export to multiple countries from a central location B) have formed strategic alliances with companies across the world C) have formed operational alliances with companies across the world D) procure supplies from multiple countries to improve their production E) establish a physical presence in multiple countries through foreign direct investment
Business