In order to generate the desired workforce skills, competencies, and behaviors that a firm needs to achieve its strategic goals, human resource management must first develop ________

Audiences react differently to different media, therefore

A) MPR professionals need to create one overall message for all media. B) not all connectors are appropriate channels for delivering an MPR message. C) psychographic data cannot be trusted as being completely accurate. D) television advertising is the most reliable and inexpensive way to target a message. E) MPR professionals should put more effort into personal sales to promote products.

An engineering firm is looking for a civil engineer to head their new project to build a highway. Unable to find the right candidate for the job, the firm resorts to scouting for potential candidates among the employees of rival firms

It offers the assistant chief engineer of its rival firm an extremely lucrative package and the chance to assumegreater responsibilities. This practice is known as ________. A) pull-up hire B) tracking C) data mining D) flip searching