If the value of the sum of squares for error SSE equals zero, then the coefficient of determination must equal zero

Positioning is ____.

A. When a product claims benefits or differentiation that no group of customers care about B. A space in a market for which a product is ideally suited C. An advertising copy D. A strategy for defining and portraying brands/products in ways that cause ideal customers to perceive them as the best solution for their needs

Which of the following is true of including an apology in a message?

A) Apologizing is the same as admitting mistake. B) Apologizing could have significant legal consequences. C) Apologizing allows the writer to express sympathy without accepting blame. D) Apologies should always be made when expressing negative news. E) Apologies should only be used when a long-term business relationship needs to be salvaged.