Positioning is ____.
A. When a product claims benefits or differentiation that no group of customers care about
B. A space in a market for which a product is ideally suited
C. An advertising copy
D. A strategy for defining and portraying brands/products in ways that cause ideal customers to perceive them as the best solution for their needs
D. A strategy for defining and portraying brands/products in ways that cause ideal customers to perceive them as the best solution for their needs
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The process of adapting one's cognitive categorization system to allow for new information, new schemas, and new ways of understanding information is called ________
A) reconciliation B) accommodation C) assimilation D) integration
Big businesses are more likely to fail than small businesses
Indicate whether the statement is true or false.