When negotiators arrange to have their preferred alternatives entered at later stages of a
sequential voting process, what psychological principle are they taking advantage of?
A) Majority rule—all individual votes count by the same weight
B) Impossibility theorem—the derivation of group preference from individuals' preferences
is indeterminate
C) Condorcet paradox?the winners of majority rule elections change as a function of the
order in which the alternatives are proposed
D) In-group bias?a pattern of favoring members of one's in-group over out-group members
C
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Customers in the mainstream market are ________
A) less dependent on what others think than are most people B) less willing to put up with less-than-complete solutions C) more knowledgeable than the average customer D) less price sensitive than the average customer E) the first set of buyers for a new product or service
In a marketing plan outline, the ________ gives the reader a quick overview of the marketing
plan. A) implementation B) executive summary C) market overview D) strategy