The speaker vividly described the heroic efforts of

firefighters before making an appeal for their scholarship
fund. Which type of appeal does this demonstrate?

a. mythos
b. ethos
c. logos
d. pathos

d

Communication & Mass Media

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Which type of feature generates consumer awareness about the usage of an organization's services or products?

a. Application story b. Case study c. Research study d. Personality feature

Communication & Mass Media

Mediators who are not good listeners ______.

A. miss the emotional level of messages B. are susceptible to emotional contagion C. can better focus on the real issues D. create more supportive climates

Communication & Mass Media